Case Study: DriveTime achieves stronger employer branding and higher Glassdoor ratings with CareerArc

DriveTime - Customer Case Study

DriveTime needed to shift its approach to talent acquisition by leveraging social media to create a consistent and impactful employer brand message across various platforms. They partnered with CareerArc to help manage this complex matrix of cross-functional touchpoints and improve their recruiting strategy at scale.

CareerArc provided DriveTime with the technology and expertise to craft and share a unified brand narrative, including running custom multi-channel campaigns for hard-to-fill roles. By coordinating social recruiting with paid efforts and using targeted content, CareerArc helped DriveTime maximize its candidate reach. This solution led to an increase in followers across all social sites and a direct improvement in the company's Glassdoor rating, demonstrating measurable impact.

DriveTime

Robyn Jordan

Managing Director, Employee Experience