Case Study: Visit Tillamook Coast improves website usability and organic growth with Cardwell Creative

Visit Tillamook Coast increases impressions 80% with Cardwell Creative

Visit Tillamook Coast, a destination marketing organization for the Oregon coast, engaged Cardwell Creative to redesign and optimize its website. The site suffered from functional issues like a confusing navigation and poor homepage layout. The challenge was to improve content quality, showcase new videos, and streamline SEO without harming the site's existing strong search visibility, all while providing ongoing technical and creative support.

Cardwell Creative addressed this by conducting user testing to inform a redesign that improved both aesthetics and usability. They simplified navigation, halted ineffective ads in favor of search ads, and performed a technical audit to fix critical issues. The vendor's efforts resulted in a website that was easier to navigate and faster, leading to dramatic measurable improvements including an 80% increase in impressions and a 46% increase in organic traffic year-over-year.

Visit Tillamook Coast