Case Study: Oregon Coast Visitors Association elevates coastal tourism engagement with Cardwell Creative

Oregon Coast Visitors Association boosts sessions 19% with Cardwell Creative

The Oregon Coast Visitors Association (OCVA), a destination marketing organization, engaged Cardwell Creative for a website redesign. Their challenge was to synthesize multiple objectives, including inspiring visitors and promoting sustainable tourism, into a cohesive site. They also needed to integrate a third-party database, manage a large volume of content, and convert to a new ad platform.

Cardwell Creative delivered a modern, immersive website redesign for OCVA, integrating the OTIS destination database and a new ad system. They also created and deployed digital campaigns like "Code of the Coast" and "Be Kind." The solution led to a 19% increase in sessions and a 20% decrease in bounce rate year-over-year during the pandemic. Cardwell Creative also consistently produced double-digit click-through rates for ads.

Oregon Coast Visitors Association (ocva)