Case Study: North Coast Food Trail launches a successful tourism brand with Cardwell Creative

North Coast Food Trail reaches 350,000 people with Cardwell Creative

North Coast Food Trail, a self-guided culinary and cultural tour in Oregon, needed to launch the first concept of its kind in the state. Their challenge was to explain this obscure "food trail" idea to potential visitors and stakeholders while creating a brand and tools to support a successful rollout. They hired vendor Cardwell Creative for ground-up brand identity design, web development, and full-service marketing support.

Cardwell Creative developed a rugged brand identity, an animated launch video, and a mobile-friendly website with a geolocating map to help users plan their trips. They also provided ongoing strategic consulting and managed social media campaigns. The vendor supported a confident launch that significantly increased the brand's following and won industry awards. Measurable results for North Coast Food Trail included participant growth from 60 to 75 businesses in its second year, an Editor’s Choice Travel Award, and reported revenue increases of 15-30% for several participating businesses. Cardwell Creative's social campaigns also reached 350,000 people.

North Coast Food Trail