Case Study: Facet Architects Refreshes Its Brand and Website with Cardwell Creative

Facet Architects reaches page 1 for "architects, Salem Oregon" with Cardwell Creative

Cardwell Creative was hired by Facet Architects, an architecture firm formerly known as Carlson Veit Junge Architects. The customer faced challenges with an outdated brand and website that failed to convey a compelling story, leading to market perceptions of being in decline and overpriced. They needed a complete rebrand, including a new name, logo, and website, to mark a leadership transition and position them for the future.

Cardwell Creative developed the new Facet Architects identity and a modern website featuring interactive elements and a streamlined portfolio. The solution included a full brand toolkit and coordinated relaunch materials. The results were a dynamic brand that supports stronger local marketing, with measurable success including a top ranking on Google for "architects, Salem Oregon" and a 98% score on GT Metrix for website performance.

Facet Architects