Case Study: AM Equipment boosts FHP motor market share with Cardwell Creative

AM Equipment boosts LinkedIn followers 68% with Cardwell Creative

Cardwell Creative partnered with AM Equipment, a top manufacturer of windshield wiper motor assemblies, to help increase market share for their secondary line of fractional horsepower motors. The challenge was to increase the product line's online visibility, move it away from being perceived as a generic commodity, and better position it to appeal to larger OEM customers.

The solution from Cardwell Creative involved transferring the parent brand's equity by highlighting the diamond logo as a symbol of quality, creating new marketing assets including a brochure and a product brand video, and improving the digital experience with a new website section. This strategy produced significant results, including a 68% increase in LinkedIn followers, three new major accounts attributed to the video, and a 35% increase in tradeshow leads.

AM Equipment