Case Study: Five Guys Achieves Measurable Sales Lift with Cardlytics

Staying true to the brand with relevant, measurable marketing

Five Guys, the fast-casual burger chain known for its high-quality food and strong brand reputation, wanted to attract new and lapsed guests without relying on mass discounting that could dilute its image. To solve this, Five Guys partnered with Cardlytics and used its bank-channel marketing and audience targeting capabilities to reach likely diners with relevant, personalized offers.

Cardlytics built audiences using purchase insights from partner banks and delivered offers through online and mobile banking channels, helping Five Guys drive traffic in a brand-safe way. The campaigns produced a $4:1 incremental return on ad spend, a 14% sales lift among new guests, a 15% lift among lapsed guests, and an additional 30% repeat sales within 90 days post-campaign, all validated through Nielsen Sales Lift Measurement.

Five Guys

Molly Catalano

VP of Marketing & Communications