Case Study: a specialty discount retailer achieves a 10.8% increase in share of wallet with Cardlytics

Specialty Discount Retailer - Customer Case Study

Cardlytics worked with a specialty discount retailer that was aiming to increase its share of wallet from its existing customers and drive more incremental sales.

Through its solution, Cardlytics implemented a targeting strategy focused on reaching the retailer's infrequent customers who were also shopping with its competitors. This approach successfully delivered a 10.8 percentage point gain in share of wallet for the retailer.