Case Study: Saatva Achieves 100% Sales Lift with Cardlytics

Saatva drives a 100% sales lift with Cardlytics

Saatva, a direct-to-consumer luxury mattress brand, faced the challenge of finding new, efficient ways to reach likely buyers and drive measurable, incremental revenue. Their existing marketing channels provided little insight into who they were targeting and made it difficult to gauge true performance. They partnered with Cardlytics to leverage its platform for more precise customer targeting.

Cardlytics used its purchase insights to identify and target likely Saatva customers within their online banking channels. The solution drove a 100% sales lift and achieved a remarkable $4.65 to $1 incremental return on ad spend. Furthermore, Cardlytics provided valuable customer insights that helped Saatva discover new partnership opportunities.

Saatva