Case Study: National Pizza Chain achieves 13:1 ROAS with Cardlytics

National Pizza Chain - Customer Case Study

Cardlytics worked with a national pizza chain to help them find new customers and motivate them to order, with a specific goal of meeting or exceeding their standard customer acquisition costs. The chain needed an effective strategy to re-engage lapsed customers who were currently ordering from competitors.

The solution involved Cardlytics using purchase intelligence to target customers who had not visited the pizza chain in over a year but were actively ordering from three competing national chains. This strategy was highly successful, generating a 13:1 return on ad spend for the campaign. The pizza chain also noted that Cardlytics made it easy for them to verify these results against their own CRM data.