Case Study: National DIY Retailer achieves 6:1 iROAS with Cardlytics

National DIY Retailer - Customer Case Study

A national DIY retailer partnered with Cardlytics to address its key challenges, which included acquiring new customers, increasing spend from its existing shoppers, and defending its market share against online competitors. This collaboration utilized Cardlytics' advertising platform to reach consumers through their banking channels.

Cardlytics implemented a targeted strategy to identify and engage prospective new customers while also focusing on current category shoppers and conquesting based on specific brand affinities and purchase behaviors. This solution was highly successful, delivering a 6:1 return on ad spend (iROAS) for the retailer. This positive outcome, as quoted by the client, has led them to explore further opportunities to expand their campaign's reach and investment with Cardlytics.