Case Study: National Casual Dining Restaurant achieves 4:1 iROAS with Cardlytics

National Casual Dining Restaurant - Customer Case Study

Cardlytics worked with a national casual dining restaurant to address their goals of optimizing incremental transactions, acquiring new repeat customers, and growing both in-store and to-go sales. The primary challenge was to strategically increase marketing spend in a way that would effectively drive these key outcomes.

The solution from Cardlytics employed a targeting strategy focused on encouraging one more trip from existing guests and acquiring valuable new ones, with a specific focus on those interested in catering and online delivery. This strategy delivered significant results, achieving a 4:1 incremental return on ad spend (iROAS) for the restaurant, which led them to allocate a higher percentage of their marketing budget to Cardlytics each year.