Case Study: Major US Airline achieves 15–35% incremental lift in bookings with Cardlytics

Major US Airline Company - Customer Case Study

The major US airline company faced the challenge of driving incremental sales and growing its market share among non-loyal customers. To achieve these goals, the airline partnered with the vendor Cardlytics for its advertising solution.

Cardlytics implemented a targeting strategy focused on air travelers who had shown spending history with key competitors. This solution successfully generated an incremental lift in bookings of 15–35% for the airline. The program proved to be so effective and efficient that it was deemed a proven performer by the airline's finance and revenue management teams.