Case Study: Lulus achieves 94% iROAS growth with Cardlytics

Lulus boosts iROAS 94% with Cardlytics

Lulus, a retailer specializing in affordable luxury fashion, faced the challenge of acquiring new customers and increasing market share in a competitive post-pandemic economy. They partnered with their affiliate marketing agency, Acceleration Partners, who introduced the vendor Cardlytics to help achieve these goals through its marketing insights and bank partnership network.

The solution implemented by Cardlytics used its transaction data to identify where potential customers were shopping, which refined recruitment strategies for new content partners. This data-driven approach resulted in a significant measurable impact, including a 326% increase in sales and a 94% increase in iROAS year-over-year. Based on these provable results, Lulus and Acceleration Partners extended their partnership with Cardlytics.

Lulus