Case Study: Saatva achieves 100% sales lift and $4.65:1 iROAS with Cardlytics

Influencing new customers in a trusted channel

Saatva, America’s best-rated luxury direct-to-consumer mattress brand, wanted a more efficient way to reach likely buyers and prove the incremental revenue from its marketing. The company had been using paid search, social, retargeting, display, direct mail, and spot TV, but lacked clear insight into which audiences were driving results and how dollars spent translated into dollars earned.

Cardlytics used purchase data from bank partners to identify likely Saatva buyers based on relevant life-event purchases and delivered personalized offers within trusted online banking channels. The campaign drove a 100% sales lift and generated a $4.65:1 incremental return on ad spend, while also helping Saatva uncover new customer insights around travel spending.

Saatva

Aubrey Judson

Director of Paid Acquisition