Case Study: fuboTV achieves 300% subscriber growth with Cardlytics

fuboTV boosts subscriber growth 300% with Cardlytics

fuboTV, a live TV streaming platform focused on sports, sought to improve customer lifetime value by acquiring higher-quality subscribers who would retain their subscriptions beyond the initial free trial. They partnered with Cardlytics to build a more reliable audience base and reduce payment-related cancellations.

Cardlytics identified likely buyers by analyzing past purchase behaviors and targeted them with personalized cash-back offers through online banking channels. This solution delivered a 300% year-over-year increase in new subscribers for fuboTV. Cardlytics also drove a 50% improvement in payment-related cancellations, with the acquired subscribers showing stronger retention rates and better performance across all KPIs.

fuboTV