Case Study: Five Guys achieves measurable sales lift with Cardlytics

Five Guys drives 14% sales lift with Cardlytics

Five Guys, a well-established better burger restaurant chain, sought to attract new and lapsed guests without resorting to mass discounting that could undermine its brand. They partnered with Cardlytics to use its purchase-based marketing platform to precisely reach likely diners with personalized offers.

Cardlytics analyzed bank customer spending data to build targeted audiences and then delivered personalized offers through online and mobile banking channels. This solution drove a 14% sales lift among new guests and a 15% lift among lapsed guests, achieving a $4 to $1 incremental return on ad spend. Cardlytics also demonstrated that newly acquired and re-engaged guests drove an additional 30% in repeat sales within 90 days post-campaign.

Five Guys