Case Study: fuboTV achieves higher-quality subscriber growth with Cardlytics

Efficiently acquiring high-quality subscribers

fuboTV, the live TV streaming platform, wanted to improve conversion and customer lifetime value after its free trial while attracting subscribers who would stick around beyond one-off sports viewing. To address this challenge, fuboTV partnered with Cardlytics and used its bank-channel advertising and targeted cash-back offers to reach consumers likely to become higher-quality subscribers.

Cardlytics identified prospective customers based on relevant purchase behaviors such as sports, cable, OTT, and major life-event spending, then served personalized offers through online banking channels. The campaign delivered a 300% year-over-year increase in new subscribers and cut payment-related cancellations by 50%, with Cardlytics subscribers also outperforming the baseline on retention and engagement.

fuboTV

Cristina Arango

Director of Strategic Partnerships