Case Study: Dunkin' achieves consistent incremental returns with Cardlytics

Driving consistent incremental returns

Dunkin’ wanted a fast, flexible way to drive more traffic to its restaurants by bringing in new customers and increasing visit frequency among existing ones. To meet that goal, Dunkin’ turned to Cardlytics and its cash-back offer platform that reaches consumers through online banking channels.

Cardlytics used purchase-behavior insights to identify likely-to-return and lapsed customers, then delivered targeted cash-back offers to encourage visits to Dunkin’. The ongoing national campaigns drove consistently strong incremental returns and significant restaurant traffic, with results validated by Nielsen Sales Lift Measurement; Dunkin’ also steadily increased investment quarter over quarter and has not yet reached maximum scale with Cardlytics.

Dunkin'

Justin Unger

Director of Strategic Partnerships