Case Study: Clarks acquires new customers and boosts in-store sales with Cardlytics

Clarks’ new customer acquisition strategy drove sales in-store and online

Clarks, the British footwear brand, wanted to acquire new customers and drive more in-store activity in its focus markets amid a competitive retail landscape. Working with Cardlytics and its native ad platform, Clarks aimed to reach heavy footwear shoppers, infrequent buyers, and people who had never purchased from the brand before.

Cardlytics used purchase analytics from partner banks to identify likely buyers and deliver personalized Clarks rewards through online, mobile, and email banking channels. The campaign generated strong results, including a $17:1 topline ROAS and 55K purchases from new customers, while helping Clarks grow its customer base and drive measurable revenue across key markets like New York, California, Boston, and Washington, D.C.

Clarks

Daniel Lane

Director Retail Marketing