Case Study: Clarks drives new customer acquisition and sales with Cardlytics

Clarks drives $17:1 ROAS and 55K new-customer purchases with Cardlytics

Clarks, a British-based shoemaker, faced the challenge of acquiring new customers and driving more activity, including increased foot traffic, in key competitive retail markets. They partnered with the vendor Cardlytics to implement a new customer acquisition strategy using their native ad platform and purchase data analytics.

Cardlytics applied analytics to bank purchase data to identify and target likely footwear buyers, presenting them with personalized rewards within their banking channels. This solution successfully drove purchases from 55,000 new customers and achieved a $17:1 return on ad spend. Importantly, Cardlytics helped Clarks significantly grow its customer base and drive measurable revenue in its focus markets.

Clarks