Case Study: Circle K drives incremental sales and loyalty with Cardlytics

Circle K drives 425% incremental ROAS with Cardlytics

Circle K, a major convenience and fuel retailer, faced the challenge of expanding its fuel brand footprint and defending its market share against fierce competition during a rebranding effort. Their goal was to retain loyal customers while attracting new ones. To achieve this, they partnered with Cardlytics and leveraged its advertising platform, which delivers targeted cashback offers within banks' digital channels.

Cardlytics provided Circle K with consumer purchase insights and a full-wallet view of spending, enabling highly targeted campaigns to re-engage lapsed customers and promote premium fuel. The solution drove significant sales and incremental growth, resulting in an over 425% incremental return on ad spend (iROAS). This success allowed Circle K to reinvest in new strategies to further grow its brand footprint.

Circle K