Case Study: Betterment achieves higher customer engagement and spend with Cardlytics

Betterment boosts spend 12% per day with Cardlytics

Betterment, a neobank, faced the challenge of driving customer engagement and spend in order to become top-of-wallet for its emerging customer base, all while operating with limited marketing resources. To address this, Betterment partnered with Cardlytics and implemented its cash back rewards program, powered by a plug-and-play software developer kit (SDK).

Cardlytics provided a turnkey solution featuring a best-in-class user experience and access to over 100,000 cash back offers. The results were significant: rewards-engaged customers spent 12% more per day and made 18% more purchases. The partnership drove a measurable increase in transactions, with some customer segments seeing a 3x increase in spend frequency, translating to approximately $2,600 in annual spend per customer for the neobank.

Betterment