Case Study: A&W boosts same-store sales with Cardlytics

A&W drives 250,000 purchases with Cardlytics and sees 45% of lapsed guests return in 90 days

A&W, a historic restaurant chain, sought to increase same-store sales by moving its marketing into the digital age with a data-driven strategy. Their challenge was to drive measurable results for their franchisees. Partnering with Cardlytics, they utilized its purchase-based marketing and insights platform to target potential guests.

Cardlytics analyzed bank transaction data to identify and target both new and lapsed customers near A&W locations with personalized offers in their online banking. This solution drove nearly 250,000 purchases and achieved a $3 to $1 return on ad spend. The campaign’s success was validated by Nielsen, and Cardlytics provided detailed reporting on exact sales impact, giving A&W confidence in their marketing strategy.

A&W