Case Study: Tropical Smoothie Cafe boosts footfall with Cardinal Digital Marketing

Tropical Smoothie Cafe - Customer Case Study

Tropical Smoothie Cafe worked with Cardinal Digital Marketing to raise awareness for its locations, expand into the food sector, and provide an opt-in digital marketing solution for franchisees. The challenge was reaching incremental audiences and driving both app-based orders and in-store visits without having direct sales or online ordering data to measure performance.

Cardinal Digital Marketing built a geo-targeted campaign using Instagram and mobile programmatic display ads, focusing on competitors’ customers and existing Tropical Smoothie Cafe guests near participating locations. With help from Blis footfall tracking, Cardinal measured control vs. exposed store visits and found the campaign generated more than 17 million impressions, a 0.23% average CTR, and up to 61% lift in walk-in likelihood among existing customers, with some stores seeing over 100% footfall lift.

Tropical Smoothie Cafe