Case Study: North Atlanta Ear, Nose, Throat, and Allergy boosts patient volume with Cardinal Digital Marketing

This Ear, Nose, and Throat Practice Wanted to Increase Patient Volume in a Big Way

North Atlanta Ear, Nose, Throat, and Allergy (NAENTA) is a growing ENT and allergy practice expanding across Georgia, including Cumming, Alpharetta, and Dawsonville. The practice needed to attract more local patients, increase appointment bookings, and improve its online presence. Cardinal Digital Marketing helped NAENTA with SEO and pay-per-click marketing to reach patients searching for ENT care in its service areas.

Cardinal Digital Marketing redesigned NAENTA’s website, improved on-page SEO, expanded link building, and overhauled its Google Ads campaigns to focus on higher-converting keywords and lower cost-per-click. The work produced strong gains, including an 80.6% increase in calls, a 69.1% increase in conversions, and a 25.51% increase in conversion rate, along with a 7% lift in organic website traffic, 87% more new visitor traffic, and a 21% reduction in bounce rate.

North Atlanta Ear, Nose, Throat, and Allergy (NAENTA)