Case Study: TheKey achieves 225% more conversions with Cardinal Digital Marketing

TheKey boosts total conversions 225% with Cardinal Digital Marketing

TheKey, a leading provider of in-home senior care, engaged Cardinal Digital Marketing to accelerate its digital advertising efforts. The challenge was to drive a higher volume of quality leads at a lower cost, reach their audience earlier in the decision funnel, and implement lead quality tracking to ensure their efforts provided real business value.

Cardinal Digital Marketing implemented a solution that included consolidating campaigns from a local to a national structure and leveraging automated bidding. This strategy resulted in a 225% year-over-year increase in total conversions. Cardinal also achieved a 52% decrease in cost per acquisition for TheKey, dramatically improving the efficiency of their lead generation.

TheKey (formerly Home Care Assistance)