Case Study: Pacific Cataract and Laser Institute achieves 45% more leads with Cardinal Digital Marketing Google Ads

Pacific Cataract and Laser Institute boosts leads 45% with Cardinal Digital Marketing

Pacific Cataract and Laser Institute (PCLI), a provider of cataract and LASIK eye surgery, faced high competition and prohibitively high costs per acquisition in their digital marketing efforts. Their goal was to build a scalable patient acquisition system to reduce reliance on provider referrals. They partnered with Cardinal Digital Marketing to develop a direct-to-consumer paid search strategy.

Cardinal Digital Marketing implemented a multi-location PPC strategy for PCLI, which included restructuring their Google Ads account by user intent, creating custom landing pages, and leveraging smart bidding. This solution delivered a 45% increase in leads, a 27% improvement in conversion rate, and a cost per acquisition of $82, well below their $100 target. The success led PCLI to increase their marketing budget with Cardinal by 20%.

Pacific Cataract and Laser Institute (pcli)