Case Study: Food for the Poor Achieves $931,867 in Donations with Cardinal Digital Marketing

One of the Largest International Relief and Development Organizations Needed to Increase Donations Without Overspending Their Budget

Food for the Poor, one of the largest international relief and development organizations, needed a way to increase donations while staying within a tight nonprofit budget. They turned to Cardinal Digital Marketing for help developing a modern digital approach to reach new and past donors more efficiently.

Cardinal Digital Marketing implemented a paid media campaign built around audience research, keyword and negative keyword analysis, and dedicated landing pages to improve targeting and conversion tracking. The campaign generated $931,867 in donations, including $388,852 in new donations and $543,015 in recurring donations, at a $3.72 cost per acquisition and a 6.1 ROI.