Case Study: MedPost boosts brand conversions and lowers acquisition costs with Cardinal Digital Marketing

Medpost’s Branding Needed Urgent Care to Get Noticed by a Larger Audience

MedPost, a multi-location urgent care provider, was struggling with rising advertising costs and difficulty standing out in increasingly competitive local markets. Cardinal Digital Marketing was brought in to help improve performance, using PPC and broader digital marketing support to strengthen MedPost’s brand presence.

Cardinal Digital Marketing recommended a holistic awareness-focused strategy that combined PPC with programmatic display and paid social campaigns to build branded search demand and connect MedPost more closely with urgent care. In the first 60 days, Cardinal delivered a 21% increase in brand conversions, a 17% decrease in cost to acquire brand conversions, and helped branded searches account for 46% of all conversions, a 21% improvement in the brand-to-non-brand conversion ratio.

Medpost