Case Study: Atlanta John Marshall Law School achieves a 75% lower cost per lead with Cardinal Digital Marketing

How We Increased Lead Volume & Lowered the Cost Per Lead for a Renowned Atlanta Law School

Atlanta John Marshall Law School (AJMLS) needed specialized digital marketing support to increase student lead generation in a highly competitive higher education market. Cardinal Digital Marketing partnered with the law school to strengthen its paid advertising efforts across search, social, and digital channels, including PPC, display, and social media campaigns.

Cardinal Digital Marketing implemented a blended strategy with custom creative, copywriting, remarketing, and a tailored landing page, while also aligning ad spend with the school’s applicant volume throughout the year. Over 10 months, this approach helped AJMLS achieve a 75% decrease in cost per lead, dropping CPL from $186.83 to $48.88 while maintaining consistent lead volume.

Atlanta John Marshall Law School (AJMLS)