Cardinal Digital Marketing
41 Case Studies
A Cardinal Digital Marketing Case Study
Clark & Washington, one of the largest bankruptcy firms in the Southeastern U.S., turned to Cardinal Digital Marketing to help modernize its marketing without losing the honest, helpful brand it had built since 1983. The firm’s challenge was not generating growth on its own, but figuring out how digital marketing could take its business to the next level while managing operations, messaging, and reputation in a highly sensitive legal category.
Cardinal Digital Marketing developed an integrated strategy combining SEO, PPC, and reputation management. The team improved directory listings, built links, published press coverage, optimized site technical SEO, and refined paid campaigns with targeted keyword and ad strategies, while also actively managing reviews and online sentiment. As a result, Clark & Washington achieved double- and triple-digit gains for five straight years in organic and paid search traffic and conversions across multiple southeastern markets.