Case Study: Aliera Healthcare reaches a wider audience and lowers cost per lead with Cardinal Digital Marketing

How We Helped Aliera Restructure Their Marketing Strategy to Reach a Wider Audience in a Brand-new Space

Aliera Healthcare partnered with Cardinal Digital Marketing to expand beyond its traditional broker/agency model and reach individual and family consumers directly in a new healthcare-sharing space. With no prior paid digital advertising history, Aliera needed a way to build brand awareness and generate leads efficiently across a large national footprint, especially ahead of Open Enrollment.

Cardinal Digital Marketing launched and optimized Google Ads, Google Display Network, and Facebook Lead Ads, using audience modeling, granular plan-based targeting, and geographic budget shifts to focus spend on the best-performing areas. The campaign delivered month-over-month cost-per-lead improvements from September to December, hit Aliera’s $40 CPL target by November, and exceeded it in December while improving search performance during a period of rising competition.

Aliera Healthcare