Case Study: Park Springs achieves 1,086 total leads with Cardinal Digital Marketing

How We Helped a Retirement Community Get a Second Wind With Their Marketing Strategy

Park Springs, an award-winning senior living community in Stone Mountain, GA, was working with an existing marketing strategy but saw inconsistent lead quality and lead volume. They turned to Cardinal Digital Marketing for help improving performance across their digital lead generation efforts, including Facebook, Paid Search, Display, and landing page optimization.

Cardinal Digital Marketing refined the channel mix to balance high-volume Facebook traffic with higher-quality Paid Search leads, then created and A/B tested landing page variations to improve conversions without immediately changing the live site. The new approach outperformed the original by 28% and generated 1,086 total leads, including 97 form fills and 989 calls, at a $72.37 cost per lead and a 4.86% conversion rate.

Park Springs