Case Study: Trinity School of Medicine achieves a 37.8% increase in applications with Cardinal Digital Marketing

How We Helped a Medical School Increased Their Application Volume by 37.8%

Trinity School of Medicine partnered with Cardinal Digital Marketing to increase application volume while keeping cost per lead down, improve brand reputation, and expand awareness among prospective students. Cardinal Digital Marketing used a mix of SEO, paid search, and paid social advertising to help Trinity reach more qualified prospects across the buyer journey.

Cardinal Digital Marketing implemented technical and on-page SEO, PR and inclusion outreach for backlinks and brand visibility, targeted Google Ads with negative keyword lists, Facebook lead forms, and display remarketing campaigns. The result was a 37.8% increase in applications in Q1, a 4.92% conversion rate, and a 12% increase in applications from qualified leads in Q1 alone.

Trinity School of Medicine