Case Study: Georgia Behavioral Health Professionals increases patient volume with Cardinal Digital Marketing

How We Helped a Leading Psychiatry Group Increase Their Patient Volume by 3x

Cardinal Digital Marketing helped Georgia Behavioral Health Professionals, a comprehensive mental health care group in the greater Atlanta area, grow patient appointments across 10+ office locations. The challenge was to increase volume while keeping acquisition costs low, and to build a repeatable digital marketing system that could be expanded across other LifeStance Health entities.

Cardinal Digital Marketing implemented a geo-targeted and service-specific paid search and landing page strategy using Google and Facebook, plus Google My Business integration and custom pages for services like psychiatry, therapy, and TMS. By shifting from strict proximity targeting to a wider DMA approach, Cardinal delivered 624 patient leads from 75K impressions at a $24.29 CPL and 17.31% conversion rate, while also achieving a 3X increase in lead volume and reaching as low as $19 per lead in some campaigns.

Georgia Behavioral Health Professionals