Case Study: The Athlete’s Foot achieves 301% ROAS growth with Cardinal Digital Marketing

How We Helped a Global Footwear Brand Increase Roi by 301% in One Quarter

The Athlete’s Foot worked with Cardinal Digital Marketing to launch a new ecommerce site and support it with digital advertising at enterprise scale. As a global athletic footwear, apparel, and accessories brand, TAF USA needed to drive awareness, brand visibility, and incremental online revenue quickly, especially entering Q4 when ecommerce demand is highest.

Cardinal Digital Marketing implemented a quarter-by-quarter mix of Google Shopping, paid social, dynamic product ads, text ads, display, email, and retargeting campaigns, refining tactics based on performance data. The result was a 195% increase in revenue and a 301% increase in ROAS in Q1 2019, followed by another 10.7% lift in ROAS in Q2 2019, plus more than 7,000 new ecommerce transactions and a 307% increase in ecommerce sales from Q4 2018 to Q2 2019.

The Athlete’s Foot