Case Study: DentalWorks Achieves 40% More Conversions with Cardinal Digital Marketing

How We Helped a 160 Location Dental Care Brand With National Recognition Turn Their Painful Ppc Woes Into a Spitting Success

DentalWorks, a growing dental care network with nearly 160 locations across 13 states, wanted to expand its reach but was struggling to get the results it expected from paid search. It turned to Cardinal Digital Marketing for PPC support, hoping to make its advertising spend more efficient and drive more patient leads.

Cardinal Digital Marketing rebuilt the PPC strategy by refining keyword targeting, adding negative keywords, launching brand campaigns, improving ad copy, and optimizing landing pages and location-based bidding. The results included a 40% increase in conversions, a 25% decrease in cost per conversion, a 63% increase in new patient volume, and a 22% reduction in cost per response in the first 90 days.

DentalWorks