Case Study: Club Car Doubles Click-Through Rate and Boosts Conversions with Cardinal Digital Marketing

How We Doubled Club Car’s Click-through Rate and Helped Increase Their Conversions 133% While Also Saving Them Money by Optimizing Their Digital Marketing Campaigns

Cardinal Digital Marketing worked with Club Car, a manufacturer of electric and gas-powered golf carts and UTVs, to improve the performance of its digital marketing and website efforts. Club Car needed a better way to track customer actions, identify qualified leads, and make more effective use of its paid search budget.

Cardinal Digital Marketing implemented tracking, audited and rebuilt the Google Ads account structure, wrote new PPC ad copy, added promotion and price extensions, and launched remarketing plus landing page A/B testing. These optimizations doubled click-through rate from 1.8% to 3.3%, increased conversions by 133%, reduced cost per conversion by 43%, and boosted form fills by 833%.

Club Car