Case Study: Swedish Covenant Health achieves 1.2M impressions and strong lead generation with Cardinal Digital Marketing

How We Boosted Swedish Covenant’s Business Through Paid Search and Social Media Platforms

Swedish Covenant Health partnered with Cardinal Digital Marketing to raise awareness and increase patient volume for its orthopedic service line. The healthcare provider planned a series of 30-second TV commercials, but needed a digital strategy to extend reach beyond television and connect with additional audiences.

Cardinal Digital Marketing built a coordinated paid media campaign across Facebook, Google Display Network, YouTube TrueView, and paid search, matching the creative to the TV ads. The campaign ran longer than planned due to strong performance and delivered 1,249,103 impressions, an 8.35% conversion rate on paid search, and a $119 cost per acquisition, helping Swedish Covenant drive significant engagement and leads.

Swedish Covenant Health