Case Study: Boston IVF achieves 25% more conversions with Cardinal Digital Marketing

How a Nationwide Leader in Fertility Treatment Increased Conversions by 25% by Combining Marketing Technology & Services

Boston IVF, a leading fertility treatment provider, needed to improve the performance of its digital lead-generation efforts while making better use of its Salesforce-powered marketing stack. Working with vendor Cardinal Digital Marketing, the team focused on paid search and display advertising to reach more relevant audiences and reduce wasted spend.

Cardinal Digital Marketing restructured campaigns by location and more granular service themes, refined ad copy and calls to action, and optimized bids, keywords, and negatives to improve efficiency. The vendor also introduced remarketing to re-engage past site visitors. In just one month, Boston IVF saw a 25% increase in conversions and a 27% decrease in cost per acquisition.

Boston IVF