Case Study: Lennar achieves 23% more online conversions with Cardinal Digital Marketing

How a Fortune 500 Home Builder Increased Website Conversions 23%

Lennar, a Fortune 500 homebuilder, worked with Cardinal Digital Marketing to improve digital performance in the metro Atlanta market. The challenge was to turn digital marketing from a brand-awareness channel into a measurable driver of relevant traffic, online leads, and property sales.

Cardinal Digital Marketing implemented SEO, landing page, and paid search optimizations, including technical fixes, keyword strategy updates, CTAs, internal linking, campaign restructuring, and bid adjustments. The result was a 23% increase in online conversions, a 102% increase in paid search conversions, and a 34% reduction in cost per acquisition (CPA).

Lennar