Case Study: Holiday Inn Express boosts bookings and brand awareness with Cardinal Digital Marketing

Holiday Inn Express - Customer Case Study

Cardinal Digital Marketing worked with Holiday Inn Express & Suites Atlanta Perimeter Mall, a busy airport hotel in highly competitive Atlanta, to strengthen its digital presence and win more direct bookings. The property needed to stand out from competitors, reach travelers researching online, and improve brand awareness, sales, and reputation management.

Cardinal Digital Marketing revamped the hotel’s website, improved SEO, managed third-party listings and OTA profiles, and expanded into content marketing, social media, and review response management. The results included top Google rankings, an 89% year-over-year increase in web-generated revenue, more than 1,100 review responses since 2014, a 120% increase in social updates, and major social growth including an 81% increase in Facebook fans and a 1,500% increase in Twitter followers.

Holiday Inn Express