Case Study: Papa John’s Drives Higher ROAS and Orders with Cardinal Digital Marketing

Helping Deliver Better Pizza at the Local Level

Papa John’s Pizza partnered with Cardinal Digital Marketing to improve local market performance in an increasingly competitive food delivery landscape. As new delivery options and QSR competitors crowded consumers’ consideration set, Papa John’s needed a way to stay top of mind and drive direct-response orders efficiently across franchise markets.

Cardinal Digital Marketing built a hyperlocal, data-driven digital media strategy using programmatic display, social, native video, YouTube, mobile, remarketing, geo-fencing, lookalikes, and conquesting tactics. In Atlanta, the approach delivered 374% revenue growth and 426% more orders year over year, while ROAS doubled from $6.40 to $12.71; video tests also produced strong results, including 160K YouTube TrueView views, 1,300 orders, and 30K native video views with 631 orders and a $3.92 ROAS.

Papa John’s Pizza