Case Study: CareSpot achieves more urgent care leads with Cardinal Digital Marketing

Carespot’s SEO & PPC Needed Some Immediate Medical Attention

Cardinal Digital Marketing worked with CareSpot, a multi-location urgent care provider, to improve local visibility and drive more patients to its centers. CareSpot needed a digital marketing approach that could handle the complexity of multiple locations while helping people quickly find the right urgent care option through search.

Cardinal Digital Marketing implemented a 4-pronged PPC and SEO strategy that included geofencing, robust ad extensions, center-level budgets, direct-response keywords, and local map/listing optimization. In 9 months, the campaign generated 173,880 digital leads, including 88,806 paid leads and 85,704 organic leads, at a blended cost per lead of $3.94, while also achieving page-one visibility in 100% of searches and a second search-page appearance in 92% of searches.

CareSpot