Case Study: Hilton Hotels & Resorts boosts bookings and rankings with Cardinal Digital Marketing

Cardinal Manages the Digital Marketing Strategies of More Than a Dozen Hotel Properties Each With Their Own Set of Challenges and Potential

Cardinal Digital Marketing worked with Hilton Hotels & Resorts to strengthen Hilton’s digital presence in the highly competitive Atlanta market, where the brand needed to stand out to a large population of overnight business travelers passing through Hartsfield-Jackson Atlanta International Airport. Hilton’s challenge was to maintain top-of-mind awareness and capture more qualified direct traffic while competing against nearby hotels for market share.

Cardinal Digital Marketing implemented a full-service SEO strategy that included keyword targeting, ongoing press releases and articles, link building, and reputation management across OTA and review sites. The campaign delivered page-one Google rankings for Hilton’s top 20 keywords in four months, 50+ page-one rankings in seven months, a 73% increase in monthly revenue, and 100% response to OTA reviews within 48 hours.

Hilton Hotels & Resorts