Case Study: AA Smartfuel turns fuel discounts into carbon offsets with CarbonClick

Turning fuel discounts to carbon offsets

AA Smartfuel, New Zealand's largest loyalty programme, sought to expand its rewards to better engage a new generation of drivers. To address this challenge, AA Smartfuel partnered with the vendor CarbonClick to integrate a novel sustainability option into its offerings.

CarbonClick provided a solution that enabled AA Smartfuel members to easily convert their earned fuel discounts into carbon offsets. This initiative allowed customers to mitigate their driving emissions by supporting 100% New Zealand-based projects, seamlessly integrating environmental action into the existing loyalty platform.

AA Smartfuel