Case Study: ITERATE achieves high-performance custom sports gear with Carbon's Design Engine

How ITERATE Harnessed Carbon’s Design Engine

ITERATE, a UK-based design consultancy, faced the challenge of traditional sports equipment that forced uncomfortable trade-offs between protection, weight, and mobility for athletes. To overcome this, they partnered with vendor Carbon and harnessed the power of Carbon's Design Engine software platform to create innovative, high-performance gear.

Carbon's solution enabled ITERATE to use computational latticing, designing and manufacturing equipment like cricket pads and golf grips with multi-zone properties. This allowed for lighter weight, enhanced protection, and improved breathability. The result was game-ready gear that offered measurable performance benefits and unprecedented customization for athletes, all achieved through a significantly accelerated development and prototyping process facilitated by Carbon's technology.

ITERATE

Gethin Roberts

Managing Director