Case Study: Widnes Vikings raise awareness of NHS services with Carbon Creative

Widnes Vikings wins 2018 Leaders in Sports Best Sponsorship with Carbon Creative

Carbon Creative partnered with Widnes Vikings and the local NHS to launch the 'Beat The Scrum' campaign. The challenge was to create a platform that would educate local residents and rugby fans on how to choose the most appropriate NHS service for their needs, thereby alleviating pressure on Accident and Emergency departments. The campaign required a website to act as a content hub and a directory for local NHS services.

Carbon Creative developed a comprehensive brand and digital campaign, building a responsive website that used the recognizable colors of both the Widnes Vikings and the NHS to quickly establish brand recognition. The solution included promotional videos featuring rugby stars and stadium advertising, which significantly increased the campaign's exposure. The results were highly successful for Carbon Creative, with the website receiving over 500,000 views and the campaign winning several prestigious awards, including the 2018 Leaders in Sports award for 'Best Sponsorship'.

Widnes Vikings