Case Study: Salix Homes builds community pride with Carbon Creative’s Love Your Neighbourhood campaign

Salix Homes engages 8,500+ homes with Carbon Creative's Love Your Neighbourhood campaign

Salix Homes, a not-for-profit organization managing over 8,000 homes in Salford, faced the challenge of launching a new neighbourhood-focused service model following a major restructure. They needed to introduce new area-based teams and build community pride. Salix Homes enlisted the vendor Carbon Creative to develop a campaign to embed these key messages and resonate with residents.

Carbon Creative developed the friendly "Love Your Neighbourhood" campaign, creating illustrated mascot characters and a full suite of integrated materials from banners and vehicle livery to personalized direct mail. The campaign successfully built a recognisable identity for each neighbourhood, with residents providing positive feedback and feeling more a part of a valued community.

Salix Homes